Offpage optimization is a very important technique used in seo.it is done outside of the website to improve search ranking. The term ‘Off Page Optimization’ refers to web site optimization techniques and implementations that help a website to get search engine ranking in search engines for the targeted keyword . offpage optimization is mainly used to get backlinks from popular websites via various kind of strategies or techniques.
Here’s is a simple explanation ,Let’s say you build a product and invest time and effort into making it the best. However, do not spread the word about this product and no one knows about it! What’s the use? So, just as you need to let others know about the product and get recommendations from them. Same thing is done in off-page optimization for a website as well.
Offpage optimization is a continuous effort to maintain the search engine rankings in search engines like Google,Yahoo, MSN etc.it should provide visitor with overall information about the product or services so that they convinced and move to buy the product or engaged to your services. Therefore, it is not an exaggeration if we say Search engine optimization is the backbone of online marketing.
Directory Submission :
Directory submission is a method of off page seo which can helpa website to rank well in search engines by getting quality backlinks.It is the first step to start off page seo.It is very important process for a website because it provide backlinks from directories.it also very important to increase traffic volume for a website.
Major benefits :
- Provide backlinks
- Increase traffic
- Long term placements in search engines
- If directory submit in well directory sites then search engine give more importance.
- There is mainly directory submission sites are free submit site.
- It is very easy process to submit a directory in a directory site.
Process:
It is very easy to submit a directory. first choose the quality sites for submitting the directory then choose category in those sites and give title, description, keyword, mail id ,most important thing address of the website(url)after that click on submit link. A mail will send to the given mail id for confirmation after submission.
Article directory submission:
Article submission is very important methods for a website. This article directory syndicate content of the website and keyword also. Among all the process article is very important method.It mainly depend on the content and keyword also.It mainly help to increase visitor to a website and increase key ranking also.
Major benefits :
- Article submission help to increase visitor for a website.
- It also give quality backlinks and increase page rank, keyword rank.
- Article is the great source for getting one way link.
- It can attract new & unique visitor for the website.
Main Points to remember for write an article content :
- Article should be unique, don’t copy from anyware.
- It should not be too long, length should be between 500 to 700.
- In body of the article the keyword dencity should be between 2.5% to 3%.
- Give a unique title which have keywords. Make the title easy to identify by the webcrawlers.
- The article should be easyable to read by the visitor.
Social Bookmarking submission :
Social bookmarking is a way for a website to create a backlink which is very much important to get visitor for the site. By bookmarking creating valuable back links to the new pages on your site and you have a chance of receiving visitors from these social sites especially Technorati, StumbleUpon, Digg, Reddit, Simpy etc.Social bookmark help to rank keyword of the site.In bookmarking sites allow to use tags,in those sites keyword can be used as a tag.One bookmark is count as a link for the website.
Major Advantages of Social Bookmarking :
A prime advantage of social bookmarking is that it enables constructing worthwhile back-links to ones website which if related are treasure chests for SEO .By bookmarking develop page rank of a website among the over all chief search engines like google, msn, bing etc. This is done by structuring lasting single direction links consisting of high Page Rank.
One more profit of social bookmarking sites is that when link begins to gain fame on even a single social bookmarking site, they will as well begin to appear on other websites. This reveals how much latent social bookmarking possesses for Search Engine Optimization.
Most important advantage is you can give your keyword as a tag.In bookmarking sites there is a option "Tag" where the keyword can be given by which keyword can be ranked in search engines.
Press Release to SEO :-
A Press Release Submission is a news or information of a site for the purpose of announcing something like products, ideas, news, sites. It’s a very easy way to introduction a site to mass traffics. Press releases can announce a range of news items, such as scheduled events, personal promotions, news products and services etc.SEO Press Releases promise to bring along with them numerous benefits, if it is utilized correctly. When SEO is clubbed together with Press Releases, it can make one garner the media coverage and bring desired content in front of the targeted audience in a lucrative way. It also known as news releases, are brief statements that describe the main forms of news events in a journalistic style. It is very neccessary for a website or company to prepare press releases to publicize new information about their products, services, operations or other activities.
For example, a small company could announce the promotion, transfer, retirement, or contract, or negotiate a new labor contract. The construction of new facilities, planning a major expansion, installation of new equipment, or offering a new product of other events that might occur in a small business. In addition, human interest stories could arise from unusual or leisure occupations of employees, successful sports teams or sponsored by the company or society participation in charitable activities or community. If a small company has received an award or a visit from a celebrity, these events could provide an impetus for a story well. In general, a story of interest must be quick general interests or rights, and anything unusual.
A Press Release Submission is a news or information of a site for the purpose of announcing something like products, ideas, news, sites. It’s a very easy way to introduction a site to mass traffics. Press releases can announce a range of news items, such as scheduled events, personal promotions, news products and services etc.SEO Press Releases promise to bring along with them numerous benefits, if it is utilized correctly. When SEO is clubbed together with Press Releases, it can make one garner the media coverage and bring desired content in front of the targeted audience in a lucrative way. It also known as news releases, are brief statements that describe the main forms of news events in a journalistic style. It is very neccessary for a website or company to prepare press releases to publicize new information about their products, services, operations or other activities.
For example, a small company could announce the promotion, transfer, retirement, or contract, or negotiate a new labor contract. The construction of new facilities, planning a major expansion, installation of new equipment, or offering a new product of other events that might occur in a small business. In addition, human interest stories could arise from unusual or leisure occupations of employees, successful sports teams or sponsored by the company or society participation in charitable activities or community. If a small company has received an award or a visit from a celebrity, these events could provide an impetus for a story well. In general, a story of interest must be quick general interests or rights, and anything unusual.
Advantage of the Press release to SEO:
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- Help a site to high Visibility Online.
- Increase the Back links of a website.
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- Help to find a site in search engines.
- Helps to increase a site traffics.
- Increase the brand name of the website.
- Improved search engine rankings.
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