on-page factors are directly related to the content and structure of the site. This is normally made up of pages written in Hypertext Markup Language, but also applies to other file formats that are indexed by search engines. On page optimization involves modifying the frequency of keywords in the URL title, headings, hyperlinks, and text body. Many search engines and reduce the emphasis on the factors of the page because they give too much scope for misuse of SEO experts. In theory, the visible parts of a website are less subject to manipulation, it must be meaningful to readers. But doorway pages with redirects and clever use of style sheets can be used for different content to search engines and end users.Each page should target two to four key words directly related to the content. If you feel the need for multiple keywords, so consider dividing the content into separate pages. The uniform resource locator (URL) should contain the keywords separated by hyphens, but not too long, about 128 characters is probably a reasonable upper limit for the entire URL. The title tag should contain keywords, not empty words, but willing to make sense.
Most Important Benefits of On Page Optimization :
- On-page optimization assure ranking
- Make website search engine friendly
- Get lifted and indexed in SERP
- In depth keyword research by experts
Most Important Methods of On Page Optimization :
Content Optimization: Content is very important thing in on page optimizationWebsite content optimization. The content should be unique and fresh. The content is should not be it copied from any other web sites.
Header Tags:
Header tags optimization is one of the most important SEO onpage optimization. This will surely affect your keywords or key phrases ranking in search engine results such as Google.The header tags are used to define HTML page headingsThere are 6 of them, <h1> to <h6>. <h1> defines the largest page heading and <h6> defines the smallest page heading. <h1> is the most essential header tag and should appear on the top of the page, and only once. We should place our most important keyword in <h1> header tag. <h2> header tag is next in hierarchy and can be thought of as a sub-heading for our web pages. <h3>, <h4>, <h5> and <h6> header tags are not so important. But you must place <h1> and <h2> tags in the correct position.
Meta Title Tag:
The title should be unique not to be copied .Title tag is very important thing in onpage optimization. The tilte should contain main key word phrase of the website. Search engines in particular placesheavy importance on page’s <title> tag. it should not contain more than 60 character which can represent your website.
Meta Description Tag: The <meta> description tag is the information about the page. Out of all the meta tags, the description meta tag is the one most likely to have the most importance. The description should accurately describe the contents of the page and should include the most relevant keyword . The description is not more than 160 characters long. Make it user friendly and make sure it contains main key wordphrases.Do not repeat individual keywords more than two times in any one meta tag because that can get a site banned in a search engines for something called "spamdexing" , which is "spamming" index of a search engine. It's also known as "keyword stuffing".Put the main keyword phrase at the beginning, and write the description to be appealing to searchers.
Meta Keyword Tag:
The <meta> keyword tag will contain our main keyword phrase for the specific page You should not use words that does not comes up in the body text on the page. For better use do not have a keywords meta tag than that is filled with keywords which don't comes up on your pages; it can count against you. Meta keywords tag consist the list f important keywords that the search engine spiders or crawlers or bots can read and relate to the webpage.Separate the keywords in the Meta keywords tag with commas. Never use any trademarks as keywords in the Meta keywords tag, trademarks are protected by law and should not be used without permission even within the Meta tags which are invisible to the visitors.
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